Being the pioneers of online jewellery saving schemes in India Jewelrich offers EMI like savings packages by joining hands with leading Jewelers across India. Clients can invest by choosing jewels listed on the websites or by choosing a jeweller. They can likewise invest in predefined packages and can later change over to Jewelry from any of the collaborator shops. JewelRich is envisioned to educate the ever growing online Indian network to invest in Gold.
Failing to convey their vision, their business was negatively impacted by their under developed web design. This left consumers baffled and led to poor sales and deals.
After hours of productive discussions, we analysed the score points of their website. Based on our further research we proposed a better UI/UX design. Based on the proposed design we redesigned the interactions and browsing flow to simplify the process for normal end user. We also added enlivened illustrations and animated micro interactions for a better understating of their ideas. The newly designed UI/UX helped JewelRich to shoot up their sales.